I no longer use this blog. You can see my work over at mandyfleetwood.co.uk or find me blogging at mandyfleetwood.tumblr.com
Great beer, lovely labels.
So these Williams Brothers beers have been about for a while, but they still make me smile. The detail in the gorgeous illustrations is incredible and the Good Times one even has a slight holographic finish on the lettering. If these were prints I’d buy them…
Posted in Advertising, Branding, Illustration, Packaging, Print Design, Typography
Tagged Beer Labels, Illustration, Packaging, Typography, William Brothers Brewery
Not Another Student Show, Dovecot Studios, 9-13 June 2011
The Dovecot Gallery played host to Not Another Student Show last week. After two days of literally blood, sweat and lots of tears (not mine – you know who you are!), the Industry Night and Private View went fantastically well. I received lots of positive feedback from lovely industry people, which I was thrilled about and an A for my final project. And my mum liked it too.
Final College Project – Real books, not eBooks…
For my final college project I decided to create and brand a campaign to encourage people to buy a real book rather than an eBook. I chose to make the campaign a sub brand of Penguin Books (dream client). I drew inspiration from the awesome Coralie Bickford Smith, Jessica Hische and Seb Lester and developed a typographical advertising campaign based around the concept that real books have character – through typography, colour, illustration, cover design – all elements that eBooks lack. I used quotes from fictional characters expressing good things about books. These designs would be used on posters, postcards and bookmarks:
Although this campaign is pro print, it certainly is not anti digital, and an online presence is essential to any brand. I designed a website that has a focus on books, and also elements that people can engage in – quizzes, free downloadable campaign posters.
The art direction of the images used is slightly nostalgic and features books as physical objects and conveys the leisurely experience of reading, having your nose in a book, turning the pages.
The app for the campaign is a condensed version of the website, featuring the blog and also a search function to find independent booksellers in your area.
Empire Harry Potter Issue….
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Can’t wait to see these gorgeous spreads in next month’s edition of Empire magazine… Even more excited to see the final instalment in July. Even if I do know what happens…
Sneak peak at final college project
For my final college project I have chosen to develop a (fictional – pardon the pun) campaign for Penguin to encourage people to buy real books as opposed to e-books. My concept is based around character – real books have character, ebooks less so. I have trawled my bookshelves for quotes about books from famous literary characters – here’s the first one… (heavily inspired by the marvellous Coralie Bickford Smith and awesome Jessica Hische – in fact I think I may name my first child Coralie or Jessica…)
HND2 This one’s for you…
During my frequent Final Project Freak Outs, I am trying to keep Helena’s mum’s advice in mind… whilst blowing in to a paper bag…
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